INFORM network Events

Time

Topic

Speaker(s)

8.45 – 11.00

Expert Group meeting (for National coordinators only. Separate agenda)

11.30 – 11.40

Opening

11.40 – 11.45

Welcome addresses by the co-hosts

• Šime ERLIĆ, Minister of Regional Development and EU Funds of the Republic of Croatia
• Monika HENCSEY, Communication Officer, Director, Budget, Communication and General Affairs European Commission, Directorate-General for Regional and Urban Policy (DG REGIO)

11.45 – 12.00

Key note speech

• Marco RICORDA
  Communication expert, analyst and blogger

12.00 – 13.00

Plenary panel

• Marco RICORDA
  Communication expert, analyst and blogger
• Megan GARDNER BLASCO
  Strategy Consultant GOPA Com. S.A
• François FAGGIANELLI
  EU Social Content and Media Director at Ogilvy Social.Lab

Family photo

13.00 – 14.00

Lunch

14.00 – 15.15

Workshops (parallel)

Understanding social media

• ABC of social media: Introduction to the social media landscape
  (beginner level)

Trainer: Dominik KRAKOWIAK
Social Media Coordinator
European Commission, Directorate-General for Communication (DG COMM)

• Strategy and Dissemination: Increase your reach and engagement (intermediate level)

Trainer: Miruna CUGLER
Team Leader, Communication Strategy
European Commission Directorate-General for Regional and Urban Policy (DG REGIO)

Creating content

• Canva for beginners: Use the free design tool to create your visuals (beginner level)

Trainer: Daiga JUMBURGA
Communication Officer of Central Baltic programme

• Reel Talk: Short videos, big impact
  (beginner & intermediate level)

Trainer: Diana LIMA
Communication Officer, European Commission
Directorate-General for Regional and Urban Policy (DG REGIO)

• Harness the power of AI on your social media channels
  (beginner & intermediate level)

Trainers: Matteo SALVAI & Manuele FRANCI
Media Relations & Social Media
European Commission, Directorate-General for Regional and Urban Policy (DG REGIO)

Managing social media

• Social media ads: Anatomy of a campaign
  (beginner & intermediate level)

Trainer: Pierfrancesco GENNARO
Social Media Manager
European Commission, Directorate-General for Employment, Social Affairs and Inclusion (DG EMPL)

• The art of moderation: How to effectively manage online communities
  (intermediate level)

Trainer: Marco RICCORDA
Communication expert, analyst and blogger

• Social media advertising: Setting you up for success with “SMART” KPIs (advanced level)

Trainers: François FAGGIANELLI & Luiza FUNDATUREANU
EU Social Content and Media Director & EU Campaign Coordinator at Ogilvy Social.Lab

15.15 – 15.45

Coffee break

15.45 – 17.00

Workshops repeated

19.30

Dinner hosted by Croatia

Time

Topic

Speaker(s)

8.00 – 12.00

Project visits

12.15 – 13.15

Lunch

13.30 – 15.00

Fund-specific meetings (parallel)

15.00 – 15.45

Coffee break

15.15 - 15.45

Country mixers: preparation of social media posts from project visits

17.30

City tour (optional)

19:30

Dinner hosted by the European Commission

Time

Topic

Speaker(s)

9.00 – 10.30

Combining workshops and project visits: lessons learnt & reports from social media
9.00 – 9.15 Introduction
9.15 – 9.30 ERDF
9.30 – 9.45 ESF
9.45 – 10.00 HOME
10.00 – 10.15 RRF
10.15 – 10.30 EMFAF

11.15 – 12.00

Closing

10.30 – 11.15

Coffee break

11.15 – 12.00

11.15 – 11.25

EMFAF presentation (information point)
Charlotte GUGENHEIM (DG MARE)

11.25 – 11.35

Post-2027 CPR reflection (information point)
Alexander FERSTL (DG REGIO)

11.35 – 11.45

Next INFORM EU plenary meeting
Radek KOBZA and Michal KLUSÁK CZ
Ministry of Regional Development

11.45 – 11.50

IG award for the new followers
Keep the IG INFORM EU alive?
+ Please do the evaluation survey!
Maja SCHUSSLER (DG REGIO)

11.50 – 12.00

Thank you Zagreb, thank you Croatian team!
Monika HENCSEY
Mato PEŠUT, Zrinka ČUPIĆ, Željana ZAHARIJA HR
Ministry of Regional Development and EU Funds